Vol 1, No 1 (2007)
Table of Contents
Editorial
| A Knowledge Base for "Glocal" Business Management | Abstract PDF |
| David O Richins |
Feature Articles
| 'Think Global, Act Local': The Modularization of Marketing and Marketing Organizations | Abstract PDF |
| David Arnold |
| Rooting Marketing Strategies in Human Universals | Abstract PDF |
| Luc Wathieu |
| The Organizational Factors of Globalization and Localization: A "Travel of Ideas" Approach | Abstract PDF |
| Yuwei Shi |
| The Three Rules of Glocal Corporate Citizenship | Abstract PDF |
| Panos Mourdoukoutas, Antony Ioannidis |
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